An article in the Wall Street Journal with the headline “Weapons Against Dust Mites May Not Be Worth the Cost” (February 18, 2000), included this comment:
"While dust mites and dust mite control has emerged as the newest hot spot of consumer marketing, many scientists and allergy doctors say that's all it is – marketing."
Of course, no marketing claim would be complete without some interesting statistics to support and then encourage the purchase of a product or service.
That’s probably why the internet is awash in dubious statistics about the prevalence of dust mites and dust mite feces in the home – in pillows, mattresses, upholstered furniture, draperies and the like.
These interesting-sounding, fear-inducing but non-verifiable statistics are often repeated as if they were gospel.
The problem, of course, is that the original source of the statistic is never cited.
Dubious Statistics
Here are a few samples from our “interesting but dubious” files:
- Asthma and allergies impact 60 million Americans
- The number of Americans with allergies increases by 10% per year
- 80% of people with allergies are allergic to dust mites
- 45% of all homes in the USA have a serious dust mite infestation
- 66% of all dust mites in the home are found in the bedroom
- Dust mites feed on dead skin cells and every hour individuals shed 1.5 million skin cells
- 25% of all allergies are caused by protein allergens in dust mite feces
- 60% to 80% of all asthma patients are also sensitive to the protein allergens in dust mite feces
- 80% pf people with allergies are allergic to dust mites
- A mattress contains between 100 thousand and 10 million dust mites
- A double bed contains as many as 2 million dust mites
- The weight of a mattress will double in 10 years because of dust mites and dust mite feces
- 20% of the weight of an old pillow consists of dust mites
- 20% to 50% of the weight of a mattress or pillow consists of dust mites and dust mite feces.
- 10% of the weight of a 6 year old pillow consists of dead dust mites and dust mite feces
- 33% of the weight of a pillow consists of dust mites and dust mite feces
Summary
As that great philosopher, Homer Simpson, once said:
"People can come up with statistics to prove anything. 14 % of all people know that."